Who it's for

  • Ethical shoppers prioritizing cruelty-free and natural beauty products
  • Users seeking vibrant color payoff and deep hair conditioning
  • Budget-conscious DIY colorists wanting mess-free, easy application

Who should skip it

  • Meticulous stylists worried about bathroom and skin staining
  • Low-maintenance users wanting color that fades cleanly and evenly
  • People avoiding the damage associated with bleaching hair

Performance breakdown

Pigment Saturation

Delivers intense, high-impact color payoff even on darker hair bases.

Excellent

Formula Conditioning

Natural ingredients leave hair feeling soft and hydrated after processing.

Excellent

Color Longevity

Fades gracefully over time without turning muddy or unpredictable.

Good

Application Ease

Creamy consistency allows for smooth, mess-free distribution through strands.

Excellent

Scent Profile

Pleasant, non-chemical fragrance makes the coloring process surprisingly enjoyable.

Excellent

Shade Versatility

Extensive palette ranges from electric neons to sophisticated, muted tones.

Excellent

Key Specs

name

200 Bubble Gum Pink, 310 Neon Pink, 70 Pink, 105 Plum, 330 Neon Red, 90 Red, 100 Dark Red, 320 Neon Orange, 80 Orange, 300 Neon Yellow, 120 Yellow, 350 Neon Green, 110 Green, 113 Forest Green, 115 Emerald Green, 220 Seafoam, 230 Aqua, 50 Turquoise, 340 Neon Blue, 60 Light Blue, 40 Blue, 45 Deep Blue, 210 Lavender, 370 Neon Lavender, 20 Purple, 360 Neon Purple, 30 Violet, 240 Rose Gold, 420 Brown, 430 Dark Brown, 130 Silver, 140 Platinum, 10 Black

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iroiro Hair Color

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