IROIRO Hair Color

No, IROIRO is a direct-application, semi-permanent dye. You can apply the cream directly from the pouch to your hair without mixing it with any developers or peroxide.

Because this is a semi-permanent dye, it works best on pre-lightened or blonde hair. If you apply it to dark brown or black hair, you will likely only see a subtle tint rather than the vibrant, saturated color shown on the packaging.

Longevity depends on your hair's porosity, how often you wash it, and the water temperature you use. Generally, semi-permanent colors last between 4 to 8 weeks, though you can extend the vibrancy by using cool water and sulfate-free shampoos.

No, the formula is ammonia-free and peroxide-free, meaning it does not lift or chemically alter your hair structure. It is designed to be gentle and actually contains nourishing ingredients that help condition your hair while depositing color.

Yes, you can apply it over previously dyed hair, but keep in mind that the final result will be a blend of your existing color and the new pigment. For the most accurate, true-to-shade result, it is best to apply it to hair that has been bleached to a light blonde.