Loloi Francis Rug

Hand-hooked rugs are created by pulling loops of wool through a backing material, which results in a dense, low-profile pile. This construction method makes the rug exceptionally durable and resistant to shedding, making it a great choice for high-traffic areas like living rooms or entryways.

Yes, the 100% wool construction is naturally resilient and durable. While wool is generally easy to clean, keep in mind that the looped texture can sometimes snag if pets have sharp claws, so it is best suited for spaces where you can manage that risk.

GoodWeave certification ensures that the rug was produced without child labor and that the artisans involved are treated ethically. By purchasing this rug, you are supporting a supply chain that prioritizes transparency and the well-being of the weaving community.

Wool is naturally stain-resistant and durable, but it does require regular maintenance. Vacuum regularly without the beater bar to prevent dirt from settling into the loops, and spot clean spills immediately with a clean, dry cloth.

The Francis rug is designed with versatility in mind. Its geometric pattern, inspired by traditional tilework, provides enough visual interest to anchor a room without overwhelming other design elements, making it an easy fit for both modern and transitional spaces.