Loloi Francis Rug

Hand-hooked rugs are known for their dense, looped pile, which creates a firm, supportive, and textured feel. Because the Francis rug is made from 100% wool, it offers a soft, cushioned surface that is comfortable to walk on while remaining durable enough for high-traffic areas.

Yes, we strongly recommend using a rug pad with the Francis rug. A pad will prevent slipping, protect your floors, and add an extra layer of cushioning that helps preserve the rug's structure and longevity.

GoodWeave certification ensures that the rug was produced ethically without child labor and supports the artisan communities where it was made. It is a mark of responsible manufacturing that guarantees the rug was crafted under fair working conditions.

It is normal for new wool rugs to shed some loose fibers, especially during the first few months of use. Regular vacuuming without a beater bar will help manage this and keep the rug looking fresh as the initial loose fibers are removed.

For routine maintenance, vacuum regularly using a suction-only vacuum or the upholstery attachment to avoid pulling the loops. For spills, blot immediately with a clean, undyed cloth—do not rub—and consult a professional rug cleaner for deep cleaning or stubborn stains.