Morris & Co. Pimpernel Rug

Yes. Because it is crafted from 100% wool, it offers natural resilience and durability, making it well-suited for high-traffic spaces like dining rooms or living areas.

Hand-tufting involves punching wool yarn into a backing material, which creates a dense, plush pile. This construction method results in a thicker, more luxurious feel underfoot compared to machine-woven alternatives.

A 17mm pile height is considered medium-to-high, providing a soft, cushioned surface. While it feels substantial, you should vacuum it regularly using a suction-only attachment to avoid damaging the wool fibers.

Wool is a natural fiber that can fade over time if exposed to intense, direct sunlight. To preserve the depth of the iconic Morris & Co. colors, we recommend rotating the rug occasionally or using window treatments to filter harsh light.

Absolutely. While the Pimpernel pattern dates back to 1876, its intricate, nature-inspired design works exceptionally well as a statement piece in eclectic or contemporary spaces, grounding the room with a sense of heritage.