Morris & Co. Pimpernel Rug

Hand-tufting creates a dense, plush pile that feels substantial and cushioned underfoot. This construction method also ensures the rug is durable enough for high-traffic areas while maintaining a soft, tactile surface.

Yes, the combination of 100% pure new wool and hand-tufted construction makes this rug highly durable. It is designed to withstand regular use while retaining its shape and texture.

For routine maintenance, use a gentle vacuum setting to avoid pulling the fibers. If you encounter a spill, spot clean immediately using lukewarm water, and consult a professional dry cleaner for deep cleaning or stubborn stains.

With a total thickness of 0.67 inches, this rug has a noticeable profile that adds warmth and depth to a room. It is thick enough to provide comfort but generally low-profile enough to sit comfortably in most living spaces.

While the rug features a sturdy cotton and latex backing, we recommend using a rug pad. A pad will prevent slipping, protect your floors, and add an extra layer of cushioning to extend the life of the rug.