Top Pick
Top Pick
Wella
Wella Permanent Hair Color
4.5
Best reliable choice for achieving professional gray coverage at home.
This permanent liquid color delivers consistent, fade-resistant results with a gentle floral scent. It saturates hair deeply for true-to-tone vibrancy and enhanced shine, making it a reliable choice for achieving professional-looking color at home.
$9.99
In stock
at
Sallybeauty
Color Tone
Red
Hair Color Permanency
Permanent
More Color Charm options
Who it's for
- Individuals seeking reliable and complete coverage for gray hair
- Busy users wanting long-lasting color with minimal touch-ups
- Home colorists looking for a simple and efficient application process
Who should skip it
- Sensitive users who prefer low-odor or ammonia-free hair products
- People with pre-existing hair damage or very dry textures
- Beginners who may find thicker cream formulas easier to control
Key Specs
Volume
1.42 fluid ounces
Product Form
Liquid
Mixing Ratio
1 part color to 2 parts developer
Shade Level
5
Shade Name
Light Auburn
Technology
Liquifuse Technology
Hair Color Permanency
Permanent
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