Top Pick
Top Pick
Wella
Wella Hair Color
4.5
Best reliable choice for achieving professional gray coverage at home.
A reliable, permanent liquid color that delivers consistent, fade-resistant results with a pleasant floral scent. It’s a straightforward choice for achieving true-to-tone shades with added shine, making professional-quality hair color accessible for home application.
$9.99
In stock
at
Sallybeauty
Color Tone
Ash
Hair Color Permanency
Permanent
More Color Charm options
Who it's for
- Home colorists seeking professional-grade results with predictable shade outcomes
- Individuals needing full coverage for stubborn or coarse gray hair
- DIY users who prefer quick bottle application over brush-and-bowl methods
Who should skip it
- Sensitive users who are bothered by intense chemical or ammonia smells
- People with pre-damaged or naturally dry hair needing extra moisture
- Absolute beginners who prefer all-in-one kits over professional mixing systems
Key Specs
Volume
1.42 fluid ounces
Product Form
Liquid
Mixing Ratio
1 part color to 2 parts developer
Technology
Liquifuse Technology
Permanency
Permanent
Shade Level
10
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