There Skateboards

There Skateboards has cultivated a deeply loyal and passionate following by prioritizing inclusivity and artistic expression within the traditionally heteronormative skateboarding culture. Customers and community members consistently praise the brand for its authentic commitment to queer visibility, often highlighting the unique, hand-drawn aesthetics of founder Jeffrey Cheung. Reviews of their hardware, typically distributed through Deluxe Distribution, note high-quality construction and performance that rivals industry giants. While the brand is celebrated for its social impact, users also appreciate the "skater-owned" feel and the sense of belonging it fosters. The sentiment is overwhelmingly positive, characterized by a sense of gratitude for providing a safe space and high-performance gear. The recent high-profile collaboration with Nike SB has further solidified its reputation, blending grassroots activism with mainstream credibility without losing its core identity.