Instinct

Instinct generally garners a highly positive sentiment among pet owners, particularly those prioritizing natural and raw nutrition for their companions. Customers frequently praise the brand for its high-quality, wholesome ingredients, often reporting noticeable improvements in their pets' coat health, energy levels, and digestive well-being. Many appreciate the diverse product lines, catering to various dietary needs and preferences, from raw frozen to grain-free kibble. The brand is often recommended by pet professionals, reinforcing its image as a trustworthy choice for pet wellness. The primary point of contention, however, is the premium price point, which can be a barrier for some. While a small segment of users report issues with palatability or digestive upset during transitions, the overwhelming consensus points to Instinct as a trusted brand delivering effective, health-boosting nutrition that pets genuinely enjoy.