LOMA Conditioner

LOMA Violet Conditioner uses blue-violet direct dye pigments. These pigments sit on the hair cuticle to counteract and cancel out yellow and orange undertones, resulting in a cooler, brighter blonde or grey shade.

Yes, for maximum color deposition, you can apply the conditioner to dry hair before showering. This allows the pigments to penetrate more effectively, which is a technique often used by professional stylists for stubborn brassiness.

While it is enriched with nourishing ingredients like avocado oil and baobab seed extract, it is formulated to be a balanced conditioner. If you have very fine hair, start by applying it only to the mid-lengths and ends to avoid any potential heaviness.

This formula is free from gluten, soy, and parabens, making it a safer option for those with common ingredient sensitivities. However, if you have specific allergies, we recommend reviewing the full ingredient list on the bottle before your first use.

Frequency depends on your hair's porosity and how quickly your color fades. Most users find that using it once a week or every other wash is sufficient to keep brassiness at bay without over-toning the hair.

No, the formula is paraben-free and does not contain salts. It relies on botanical extracts like sunflower and fennel seed to provide antioxidant protection and moisture rather than harsh synthetic additives.