Samsung S90F OLED TV

This processor acts as the brain of the TV, using AI to analyze and refine picture quality in real-time. It powers the 4K AI Upscaling Pro to sharpen lower-resolution content and ensures the TV responds quickly to your commands.

While 144Hz is a major advantage for gaming, it also benefits general viewers by providing smoother motion for fast-paced sports and action movies. It reduces blur during quick camera pans, making the overall picture look more fluid.

AI Mode is designed to be set-and-forget. It automatically detects the type of content you are watching and adjusts the picture and sound settings to match, so you don't have to fiddle with menus to get the best performance.

OLED HDR+ leverages the self-lighting pixels of the OLED panel to produce deeper blacks and more precise highlights. This combination creates a wider contrast range, resulting in a more vibrant and lifelike image compared to traditional LED displays.

Yes, the enhanced Bixby on this model supports multi-turn voice commands. This means you can ask follow-up questions or give sequential instructions without needing to repeat the initial context.

Yes, Adaptiv Sound analyzes your specific environment and the content being played to calibrate the audio output. It helps maintain clear dialogue and balanced sound effects regardless of your room's size or shape.