Louie Ivory Black Rug

Because this rug is made from natural jute fibers, it should be vacuumed only. Avoid using a beater bar, which can damage the fibers, and do not use liquid cleaners or steam cleaning, as jute is highly absorbent and can easily stain or mildew.

Yes, jute is a naturally durable and resilient fiber, making it an excellent choice for high-traffic areas. However, because it is a low-pile, handwoven piece, it is best suited for indoor use away from moisture.

The Goodweave certification ensures that this rug was produced without child labor and supports ethical working conditions for the artisans in India who hand-wove it. It is a third-party guarantee of social responsibility in the supply chain.

The tasseled edges are integrated into the handwoven construction, providing durability alongside their decorative appeal. Like any natural fiber rug, they may require occasional straightening, but they are designed to withstand normal foot traffic.

Jute is a natural, fibrous material, so it offers a textured, firm feel rather than a plush, cushioned one. While the woven pile adds depth, it is best described as sturdy and tactile rather than soft or cozy.