Better Natured Permanent Liqui-Crème Hair Colour

This is a permanent hair color formula designed to last up to 8 weeks. Depending on your hair growth rate, you will likely need to touch up your roots every 4 to 6 weeks to maintain a seamless look.

Yes, this product is specifically formulated to provide full, reliable coverage for grays. For the best results on resistant grays, ensure you saturate the hair thoroughly during application and adhere to the full 60-minute processing time.

The blend of coconut, Tahitian palm, and orchid milks acts as a deep conditioning treatment while the color processes. It helps maintain your hair's moisture balance and adds shine, preventing the dry, brittle feeling often associated with permanent at-home dyes.

While this product is formulated with 87-92% naturally-derived ingredients, it is still a permanent chemical hair color. If you have a history of scalp sensitivity, we recommend performing a patch test 48 hours before your full application to ensure compatibility.

You can use this to refresh your color, but be mindful of overlap. To avoid uneven tones or darkening the ends too much, apply the color to your roots first, then pull it through to the ends only for the last 10-15 minutes of the processing time.