Italic Pietra Towels

GSM stands for grams per square meter, which measures the density of the fabric. At 600 GSM, these towels sit in the 'sweet spot'—they are substantial and plush enough to feel luxurious and absorbent, but not so heavy that they take forever to dry.

They are engineered for rapid drying. While they are high-density, the specific weave and fiber structure allow for better airflow compared to standard heavy-pile towels, meaning they won't stay damp for hours after use.

This certification means the towels have been independently tested and verified to be free from harmful substances and chemicals. It ensures the product is safe for contact with your skin and environmentally responsible.

To maintain the pile and absorbency, machine wash them in cold water and tumble dry on a low heat setting. Avoid using fabric softeners, as they can leave a waxy coating on the cotton fibers that actually reduces absorbency over time.

Yes, the locker loop is integrated into the towel's construction to withstand daily hanging. It is designed to be a functional, long-term solution for keeping your towel off the floor and helping it dry efficiently.