Italic Sorrel Towels

GSM stands for grams per square meter, which measures the density of the fabric. At 600 GSM, these towels strike a balance between being plush and velvety to the touch while remaining substantial enough to be highly absorbent without feeling overly heavy or cumbersome.

While they are plush, they are engineered for rapid moisture evaporation. The weave structure allows for efficient airflow, meaning they dry significantly faster than traditional heavy-pile towels, provided they are hung properly.

The locker loop is a small, durable fabric loop sewn into the towel that allows you to hang it securely on a hook. It prevents the towel from slipping off and helps it dry more evenly by keeping it spread out.

Standard 100 is a global certification that ensures every component of the towel has been tested for harmful substances. It guarantees that the product is safe for human health and free from toxic chemicals.

To maintain the texture and absorbency, machine wash them in cold water and tumble dry on a low heat setting. Avoid using fabric softeners, as they can coat the cotton fibers and reduce the towel's ability to absorb water over time.