Isehan Kiss Me Heroine Curl Keep Mascara Base

It is designed primarily for curl retention. The formula uses shape-retaining polymers and instant-lock ingredients specifically to keep lashes lifted throughout the day, though the added fibers do provide a noticeable volume boost.

While you can wear it alone for a subtle, natural look, it is formulated as a base. It works best when followed by your favorite mascara to lock in the curl and maximize the volumizing effect of the fibers.

The four types of fibers are designed to build volume without excessive clumping, provided you apply it evenly from root to tip. If you prefer a cleaner look, simply comb through your lashes with a spoolie brush immediately after application.

Not at all. Despite its long-lasting hold, the formula is designed to be removed easily with warm water and your regular facial cleanser, so you won't need harsh makeup removers or excessive scrubbing.

The inclusion of nourishing oils like argan, rosehip, and camellia helps keep the lashes conditioned and flexible. While it provides a strong hold, it avoids the brittle, crunchy feeling often associated with long-wear mascaras.