Ani-Logics CRUSH Brick Attractant

Longevity depends heavily on the deer density in your area and local rainfall. In high-traffic zones, a brick may be consumed or dissolved within a few weeks, while in lower-traffic areas, it can last for a month or more.

Yes, the CRUSH Brick is designed to be weather-resistant. While it will slowly dissolve over time to release minerals, it is formulated to hold up against standard outdoor conditions better than loose mineral powders.

While you can use it year-round, the most effective time to deploy the brick is during the spring and summer months. This is when deer are actively seeking out essential minerals to support antler growth and overall herd health.

Deer are naturally curious, and while salt is the primary attractant, the added flavors can help draw them in from a greater distance or encourage them to visit a new site. If you aren't sure which to pick, start with a flavor that mimics local forage, like Acorn or Apple.

Absolutely. Many hunters place the brick at the base of a tree and pour a liquid attractant over it to create an immediate, high-scent zone. This combination is particularly effective for getting deer to stop and investigate when you are trying to capture trail camera photos.