Morris & Co. Pimpernel Rug

The rug features a blend of wool and viscose, which creates a soft, luxurious feel. The wool provides durability and a natural, grounded texture, while the viscose adds a subtle sheen and a softer touch to the floral motifs.

Hand-tufted rugs are created by punching individual yarn strands into a backing, which results in a dense, durable pile. This construction method is ideal for high-traffic areas like living rooms or hallways, as it holds up well against daily wear.

Yes, the wool-rich blend makes this rug quite resilient. However, because it contains viscose, which can be more delicate than pure wool, it is best suited for living rooms or bedrooms rather than entryways or mudrooms where it might be exposed to heavy moisture or dirt.

Regular, gentle vacuuming is sufficient for routine maintenance. If you encounter a spill, spot clean immediately using lukewarm water, but avoid harsh chemicals; for a deep clean, professional dry cleaning is recommended to preserve the integrity of the fibers.

With a total height of 0.67 inches, this rug has a substantial profile. It will add a soft, cushioned layer to your floor, but you may want to ensure your door clearances are sufficient if you plan to place it near a doorway.

The rug reimagines the classic Morris & Co. wallpaper motif with a focus on texture and depth. While the pattern remains faithful to the historic design, the use of wool and viscose creates a dimensional effect that makes the flowers and vines feel more tactile and organic than a flat print.