Wildlife Research Center Active-Branch Deer Attractant

Unlike general attractants meant to mask human odor or lure deer from a distance, this formula is specifically designed to trigger territorial behavior. It mimics the scent profile found on licking branches and rub sites, encouraging deer to investigate and interact with the area.

Yes, it is highly effective for that purpose. Simply clear a patch of dirt beneath an overhanging branch, spray the scent directly onto the branch, and lightly mist the ground to establish a new focal point for local deer.

The spray is relatively quiet, but it does make a brief hiss upon activation. It is best used while scouting or setting up your stand rather than when you are actively hunting and trying to remain completely silent.

The longevity depends on weather conditions like wind, rain, and humidity. In dry, calm conditions, the scent can remain active for several days, but you should reapply it periodically to maintain the intensity of the site.

Because it mimics the scent of a licking branch—a communal communication point for deer—it is designed to attract both bucks and does. It is particularly useful for monitoring the general activity levels of the deer population in your area.