Magnolia Home by Joanna Gaines × Loloi Jones JON-03

Hand-tufted rugs are created by punching individual wool yarns into a canvas backing, which results in a dense, plush surface that is highly durable. Because this rug combines a low-pile base with raised design elements, you get a rich, tactile texture that feels substantial underfoot.

Yes, the 100% wool construction is naturally resilient and ideal for high-traffic spaces. However, because it features a plush, hand-tufted design, we recommend placing it in areas where you want to emphasize comfort and style rather than heavy-duty entryways.

Yes, a rug pad is highly recommended. It will prevent the rug from slipping on hard floors, protect the cotton canvas backing from wear, and add an extra layer of cushioning to the 0.38-inch pile.

GoodWeave certification ensures that the rug was produced without child labor and that the artisans involved work in safe, fair conditions. It is a rigorous standard that guarantees ethical manufacturing practices throughout the supply chain.

Wool is naturally stain-resistant and durable, but it does shed initially, which is normal for new hand-tufted rugs. Regular vacuuming without the beater bar is the best way to maintain it; for spills, blot immediately with a clean, dry cloth rather than rubbing.

No, this rug is designed exclusively for indoor use. The wool material and cotton canvas backing are not treated to withstand moisture, UV exposure, or the elements found in outdoor environments.