MISSION Max Plus Beach Towel

The towel uses a specialized chemical-free fabric that activates when wet. Once you soak it, wring it out, and snap it in the air, the material begins to regulate temperature, cooling down to 30 degrees below your body temperature.

The cooling effect typically lasts for up to three hours. If you find it warming up, simply re-wet the towel and snap it again to reactivate the cooling process.

The Max Plus measures 26 inches by 62 inches. While it is generous for drying off or draping over a chair, it is slightly narrower than a standard oversized beach towel, so keep that in mind if you prefer extra width for lounging on the sand.

Yes, the towel is machine washable. Because it is engineered to be odor-resistant, it stays fresh even with regular use, but you should follow standard care instructions to maintain the integrity of the cooling fabric.

Yes, the UPF 50 protection is built into the fabric itself. It provides consistent sun protection regardless of whether the towel is dry or wet.

No, the material is designed to be packable and lightweight. It folds down much smaller than a traditional plush cotton beach towel, making it a great space-saver for travel or crowded beach bags.