Morris and Co for Pimpernel Wedgewood Tonquin Rug

The blend of 79% pure new wool and 21% viscose creates a balanced texture. The wool provides natural durability and warmth, while the viscose adds a subtle, silky sheen that softens the overall feel underfoot.

Yes, the 0.5-inch pile is a practical, medium height that offers enough cushion for comfort without being difficult to maintain. It is sturdy enough for living rooms or dining areas while remaining easy to vacuum.

Hand-tufted rugs are crafted by punching individual strands of yarn into a backing, which results in a dense, durable pile. This construction method allows for intricate pattern detailing and ensures the rug holds its shape well over time.

Viscose is a delicate fiber, so it is best to avoid harsh chemical cleaners or excessive moisture. For regular maintenance, vacuum without the beater bar to prevent snagging, and address spills immediately by blotting—never rubbing—with a clean, dry cloth.

It is normal for new wool rugs to shed slightly during the first few months as loose fibers from the manufacturing process work their way to the surface. Regular, gentle vacuuming will help clear this up quickly.