Morris and Co for Pimpernel Wedgwood Gio Rug

The blend offers a balance of durability and softness. The wool provides a sturdy, natural foundation, while the 11% viscose adds a subtle sheen and a softer touch than pure wool alone.

Yes, the 0.5-inch pile is considered a low-to-medium profile, which is ideal for high-traffic areas like living rooms or hallways. It is dense enough to be durable but low enough to avoid tripping hazards or interference with door clearance.

Regular vacuuming without the beater bar is recommended to keep the fibers clean. For spills, blot immediately with a clean, dry cloth; avoid rubbing, which can damage the fibers, and consult a professional rug cleaner for deep stains.

It is normal for hand-tufted wool rugs to shed slightly, especially during the first few months of use. This is a natural characteristic of wool fibers and will diminish over time with regular, gentle vacuuming.

We strongly recommend using a rug pad underneath. It will prevent the rug from slipping on hard floors, protect the backing from wear, and add an extra layer of cushioning for comfort.