Virtue
Virtue Create Hair Primer
4.4
Best lightweight primer for individuals seeking natural root lift and volume.
A weightless, reparative primer that builds volume while creating a foundation for long-lasting styles. It uses bioidentical keratin to strengthen hair while providing heat protection and memory, making it an ideal choice for those seeking lift without the heavy, sticky feel of traditional styling products.
$58.00
In stock
at
Sephora
More Create options
Who it's for
- Individuals with damaged hair seeking volume and structural repair
- Fine-haired users wanting natural movement without product buildup
- Frequent heat-stylers looking for long-lasting volume and thermal protection
Who should skip it
- Budget-conscious shoppers looking for an affordable drugstore alternative
- People requiring maximum hold for intricate or gravity-defying styles
- Fragrance-sensitive individuals or those preferring unscented hair care products
Key Specs
Volume
5 oz / 150 mL
Formulation
Spray
Hair Type
Fine and Medium
Hair Texture
Straight and Wavy
Primary Benefit
Volume, Lift, and Style Memory
Sulfate-Free
Yes
Paraben-Free
Yes
Vegan
Yes
Cruelty-Free
Yes
Heat Protection
Yes
Still have a question?
Ask Metto anything about the Virtue Create Hair Primer before you decide.