Jorum Studio Phloem

Phloem is a complex, unconventional fragrance that balances bright, electric fruit notes like passion fruit and rhubarb with a grounding, earthy base of sesame and driftwood. It feels both ethereal and carnal, offering a salty, smoky depth that evolves significantly on the skin.

Because of its unique, poetic composition, Phloem works well as a signature scent for those who prefer something distinctive rather than traditional. Its balance of bright top notes and earthy base makes it versatile enough for daily wear, though it certainly has enough character to stand out for evening events.

Phloem is formulated as an Eau de Parfum, which typically offers a higher concentration of fragrance oils than an Eau de Toilette. This ensures a longer-lasting scent profile and a more pronounced development of the notes throughout the day.

The driftwood note provides a dry, slightly saline, and woody foundation that anchors the brighter, fruitier opening. It contributes to the fragrance's overall 'salty' character, preventing the fruit notes from becoming too sweet or cloying.

Every bottle of Phloem is handcrafted in Scotland by the independent perfumers at Jorum Studio. The brand emphasizes the use of high-quality botanical materials to create their unconventional scent profiles.