Italic Serene Towels

GSM stands for grams per square meter, which measures the density of the fabric. At 800 GSM, these towels are exceptionally thick and heavy, providing a plush, spa-like feel and superior absorbency compared to standard-weight towels.

While the 800 GSM weave is very dense, the high-quality Australian cotton fibers are naturally absorbent and efficient at wicking moisture. However, because of their substantial weight, you should ensure they are hung in a well-ventilated area to dry completely between uses.

Australian cotton is highly regarded for its long, strong fibers, which result in a softer hand-feel and increased durability. This ensures the towels remain plush and resistant to fraying even after repeated wash cycles.

The Oeko-Tex certification confirms that these towels have been tested for harmful substances and are verified as safe for human health. It ensures that every component of the towel, from the fabric to the dyes, meets strict global safety standards.

To keep the loops plush, machine wash in cold water and avoid using fabric softeners, which can coat the fibers and reduce absorbency over time. Tumble dry on a low heat setting to prevent the cotton fibers from becoming brittle.