Earl of East Air Freshener

It is a grounded, earthy fragrance that balances the sharp, crisp notes of green balsam fir with the deep, campfire-like aroma of wood smoke and a base of musky patchouli. It is designed to feel warm and atmospheric rather than sweet or floral.

As a cellulose-based air freshener, the scent is designed to provide a subtle, consistent fragrance for several weeks. Longevity will vary depending on the size of the space and the level of airflow.

The compact 7cm x 10cm size makes it ideal for smaller, enclosed areas where you want a refined scent, such as your car, a closet, or inside a travel bag. It is not intended to scent an entire room.

Yes, the product is crafted from cellulose cardboard and comes in fully recyclable packaging, reflecting the brand's commitment to thoughtful, sustainable design.

The fragrance is formulated to be sophisticated and subtle rather than intense. Because it uses a cellulose base, it releases the scent gradually, providing a refined olfactory experience that shouldn't feel overwhelming.