100%
Customers generally hold a very positive view of the 100% brand, particularly within the motocross, mountain biking, and cycling communities. The sentiment is largely driven by the perceived high quality, durability, and performance of their products, especially goggles and eyewear. Riders consistently praise the superior optics, wide field of view, and robust construction that withstands demanding conditions. The brand's distinctive, stylish designs also resonate strongly with its target audience, contributing to a sense of authenticity and community. While some note the premium price point, the consensus is that the investment is justified by the product's reliability and advanced features, fostering significant brand loyalty among enthusiasts.