Lime Crime

Lime Crime evokes a rather polarized sentiment among consumers. On one hand, the brand is celebrated for its vibrant, unique, and highly pigmented products, particularly its liquid lipsticks and hair dyes, which resonate strongly with a demographic seeking bold self-expression and cruelty-free options. Many users praise the quality and longevity of these specific items. However, the brand's past is marked by significant controversies, including product safety concerns, customer service issues, and the founder's public statements, which continue to cast a shadow for some consumers. While efforts have been made to rebrand and improve, the legacy of these issues means that while many are loyal fans, others remain wary, leading to a mixed but generally improving perception.